Several years ago, Coke-a-Cola decided to pull it's product off the shelf and replace it with New Coke. This new Coke had a new formula that used Nutrasweet (I'll talk about the Nutrasweet Conspiracy at a later date). After a lot of complaints, they brought back Coke under a new name: Classic Coke. 
There has been speculation to why Coke removed its products. Some people think it's not a coincidence that the product was pulled nearly a hundred years after its introduction. Why is that number so significant? Well, some people hint that the patent on the secret formula for Coke-a-Coke was about to expire. This would mean that anyone could get the formula and simulate the taste of Coke. So, Coke pulled the product and released New Coke. This gave their lawyers enough time to patent the sode under its new name Classic Coke, giving them another hundred years to hide their formula. 

"New Coke My Ass!"
 - an angry consumer speaks out

These theories are not too far from the truth, however, they only scratch the surface. The actually reasons are much more devious. There was a reason why Coke pulled the product. Ever wonder what is actually hidden in the soda? I'm not even hinting at the early creation of Coke-a-Cola when there was traces of cocaine found in the soda (ever wonder how they got the name?). The people controlling Coke-a-Cola were working on an experiement and we were the unknowing test subjects. 
The first test was an obvious one. Is it possible to get someone addicted to a drink? This is why cocaine was first used. Cocaine is obviously an addictive drug. But was it possible to make a drink addictive? So, to disguise the cocaine, they used heavy Coke Syrup and carbonated water which helped in disolving the faint traces of cocaine. When the information about the traces of cocaine leaked out, Coke-a-Cola had to quickly change gears and use something else: caffeine. (Some stories say that a competing soda company had someone sneak into the plant to discover the secret ingrediants to Coke-a-Cola and that source discovered the use of cocaine). 

"Sumbodys gonna get a cap in der ass"
 - an angry Kenny Loggins speaks out in his 1987 hit single
intitled "Sumbodys Gonna Get A Cap In Der Ass"

The reasoning behind making an addictive drink were two fold. The first was obvious: to make huge amounts of money to support their other conspiracy projects. The second wasn't as obvious. Coke-a-Cola used the drink to test several different things. Notice the number on the bottom of every can, located on every bottle. These numbers indicated the test. In some experimental environments like New England, they initiated "recycling" projects to get back results of their tests. People would return their can to get five cents back. The person (or machine) would record the number and write down the observation of the test subject, which was test dependant. 
Anyway, as the Coke-a-Cola experiment verged at its end, they pulled the product and later modified the drink based on test results. This test was later re-released as Classic Coke. 
One has to wonder what other ingrediants go into Coke-a-Cola. Truth be known, other companies are also experimenting. These companies include Schwepes, Pepsi and Moxie (ever wonder why a drink that tasted so awful is still selling? I'll talk about the Moxie Conspiracy at a later date). There are other conspiracies such as the Dr. Pepper "Would you like to be a Pepper, too?" slogan. the carbonated beverage industry is full of conspiracies and this is just one of them. 

"Elton John used to use his gayness for good...
Now He's using it for Evil"
 - an angry spokes person for OUT speaks out about Elton John's recent performance 
with Hate Rapper Eminem.  could New Coke somehow be involved???

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